Purple Cow

 

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“The hard part isn’t charging more. It’s delivering more than the person paid for.”

Seth Godin

He published Purple Cow in 2003 and his message, “Be remarkable to cut through the noise” rings truer than ever. Snake oil and social media are ubiquitous. There’s too much information, noise, and duplicity out there. You can stand out by providing outstanding value.

 

 

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