“The hard part isn’t charging more. It’s delivering more than the person paid for.”
He published Purple Cow in 2003 and his message, “Be remarkable to cut through the noise” rings truer than ever. Snake oil and social media are ubiquitous. There’s too much information, noise, and duplicity out there. You can stand out by providing outstanding value.
To run on a hamster wheel means to do things without thinking and without an end in sight. It’s a lack of presence.
“How can you tell if you’re on The Hamster Wheel? Your focus narrows and becomes singular. You get reactive instead of proactive. You’re not breathing deeply. Your shoulders are tense. Your jaw may be gripped. Your heart is beating fast and you feel frantic. You experience chronic fight or flight syndrome, your adrenaline is pumping like crazy. You stop really ‘seeing’ people and they start to become objects.”
Listening to Oprah’s podcast with will.i.am, I was profoundly impressed with him not only as a musician, but as an education proponent. His i.am.angel foundation brings STEAM (science, technology, engineering and math) programs to under-served communities. This foundation has also awarded over $800k in scholarships and 97% of these students are the first in their families to go to college.
Will echoes Milton Berle’s sage advice:
If a door closes, build a new door.
This reminds me of something that happened a few weeks ago, when I was reading the Red4Ed message board. A school bus driver wrote: “Are you guys (teachers) demanding a raise and better benefits for us classified staff?”
I see way too much self-medicating and not enough self-advocating these days. Don’t ever assume someone is looking out for you. You’ve got to do the heavy lifting yourself. Exercise your rights. Vote. Do something with what you have.
If you go by the usual quote, “When one door closes, another opens,” it assumes you will just wait for another one to open. When you build your own, it won’t ever close.
I’ve been following Seth Godin’s work for many years. He just gets better and better. This podcast episode got me jazzed. If you’re considering freelancing or being an entrepreneur (or if you believe they are synonyms(!)) this podcast is for you:
Here are notes from the podcast:
First of all, entrepreneurs are people who start companies, make money while they sleep and employ people. Freelancers actually create the work and usually work alone (might shop out aspects of their work, but mostly do it themselves). When he said this, I realized I am definitely not an entrepreneur! But being a freelancer resonated with me when it comes to my personality and goals.
Choose an industry that is glad to see you arrive.
Possess hard-earned skills. You can charge a lot, but deliver more than what people pay for.
Focus on the smallest viable audience – not a large one [This is the opposite of what so many failed businesses do!]. As a freelancer, you can only handle so much. This small group of people (your customers) will talk about you and wait in line for you.
Commit to the discipline of prospecting – you need to do your work and spend time getting work (building your business). Dedicate some time every day to honing your skills, finding new tools, spreading the word, earning the privilege of working for others (NOT networking parties).
Godin uses an example: He knows a photographer who shoots in a specific location at specific times and only those for clients. She
What gets you picked is you being in the Category of One. No one can substitute you. Get beyond being One of Many. Do quirky, unique, exceptional work – work that sounds like you, looks like you….the work that most people do not like. (Are you trying too hard to be liked by everyone?)
Mr. Wright is leaving. He’s my daughters’ high school orchestra teacher. Everyone is deeply saddened because he’s an exceptional teacher and person. In fact, he just won the district’s exemplary teacher’s award. His students were crestfallen – he’s such an amazing teacher! This is his dream job. So why is he leaving?
Because he can’t afford to stay: His wife stays at home and he has children he must support and can’t with a teacher’s salary.
This is wrong.
One of my co-workers is a single mom and her two sons are not covered under health insurance because she can’t afford it. Every sniffle, ache and potential accident gives her great cause to worry.