The Internet is abuzz with information, commercials, stunts, and opinions. Much of it is not helpful. When cultivating your own platform for media, be strong in your voice, in your stances and in your intention.
Simply pursuing followers and fame will lead to an absence of good intentions and common sense. For example, Monalisa Perez shot her YouTuber boyfriend Pedro Luiz III through a book he was certain would stop the bullet.
It is far more sweet to own your tiny corner of authenticity than to walk the stage of fraud.