…and now, for the continuation of my notes on Seth Godin’s Akimbo podcast on Freelancing:
The world will ask you to do work for free and promise that if this is good, then maybe they will buy it.
Seth’s recommendation – “That thing you do…that you sell…you should sell it. You should find something else to do for free. Something you do to have people see you and understand you.” For example, Seth gets paid to fly to places and speak. But his blog is free. His speeches are expensive.
Differentiate what is free.
People will walk away. People will leave. But you’re work is so good, people will miss it. There will ALWAYS be people who will give away what you’re selling for free. Always. Your job, then: Build practices and skills that no one can give away for free because you are a category of one. Be comfortable advocating for yourself.
You’re the sales rep.
How does a freelancer get more? How to turn this into a career?
The alternative SEEMS to be that you have to work harder and longer hours.
Or, you need to hire people in order to get bigger.
The THIRD path (and Seth’s recommendation): Get better clients. Clients who trust you and want better…why pay better. What will happen? Word will spread and you’ll get better. Good clients lead to better clients who lead to the best clients.