‘Tis the season!
We receive holiday cards, mostly from friends and family but also the occasional acquaintance.
We received a card with one of “those” letters in them. You know what I mean, the ones that review the entire year for every family member in 8 very full paragraphs in 8pt font. Everything that happened was fantastic. Each family member is on his/her way to great success.
This card/letter came from a family with whom we don’t have a personal connection. We never speak on the phone, we never meet up. We are not even Facebook friends. They happen to be real estate agents in the community.
2016 is almost over. I’d like to see some authenticity happen in 2017.
Communications (email, phone, social media, etc.) are time-consuming, both for the sender and the recipient. Wouldn’t it be nice if every attempt at reaching out was genuine? Do you really care to forge a relationship with us? Then be real. Invite us for a meet up. Call. Even an email invitation is acceptable these days.
But please, don’t send a generic “personalized” letter and assume we care. Why should we?