There are a number of ways to draw new customers to your business:

• Advertising
• Coupons
• Word of Mouth

Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.

Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.

However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*

Is this the kind of clientele you are seeking?

*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.