Gimme

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There are a number of ways to draw new customers to your business:

  • Advertising
  • Coupons
  • Word of Mouth

Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.

Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.

However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*

Is this the kind of clientele you are seeking?

*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.

One Fruit You Should Buy Organic

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Strawberries recently became #1 on the Dirty Dozen list. The Environmental Working Group puts out a list annually of the top fruits and vegetables contaminated with pesticides. For the third year in a row, strawberries topped the list. In fact, 1/3 of all strawberries (non-organic) tested positive for TEN or more pesticides! One sample had 22 pesticides.

I know organic foods are more expensive. Although I care very much about what I feed my family (especially as a breast cancer survivor), I can’t afford – nor do I want – to purchase all of my food organic. However, something like berries, with all the pits and divots, contains too much pesticide for my comfort.

If you’re wondering about #2, it’s spinach. It is advised that if you purchase non-organic spinach, you should soak it in water and baking soda for 15 minutes. Then you’re good to go!

 

 

 

Fuego Bistro

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I don’t write restaurant critiques very often, but hubby took me out tonight for an early birthday date and Fuego Bistro was AMAZING!

We live in Mesa, AZ which is basically where fine restaurants come to die. After having lived in San Francisco (food mecca) for fifteen years, it’s been challenging to dine out in a city where McDonald’s, Taco Bell and Burger King monopolize the chow real estate. We have to drive to Scottsdale or Phoenix (or Gilbert or Chandler) for decent dining. (With the exception of Dolce Vita!)

Fuego Bistro

We ate at a table near a small waterfall on the outside patio.  Lit by strands of patio lights, it was romantic. They are a self-styled “urban Latin” establishment. I ordered their seafood kabob with the Fuego house salad and green chile cornbread sides. I also had a cabernet. ALL of it was amazing. Normally, I like cornbread, but I LOVE theirs!

Willey had the chicken, mashed potatoes, and green beans. This is his favorite meal and Fuego’s twist on this common comfort food was adding a slightly spicy sauce over the chicken. He had a Malbec and gave it his rare sign of approval.

The service was incredible:  the host, our waitress, the water girl (seriously, I think she was 16?), all the other wait staff and bussers were super positive, energetic and attentive.

It’s obvious the owners fully appreciate the employees. Take a look at their message.

It goes to show you that if you acknowledge and applaud your human capital, you can achieve anything. They’ll love their work and do their best.

If you’re in the Phoenix area, you must check them out!

713 E. Palo Verde Drive

Phoenix, AZ  85014

602-277-1151

 

 

 

 

 

 

 

I’m in Love…

with Vancouver!
The locals are so friendly.

We are eating well. 

We are walking everywhere.

Leaves as big as my foot.

There isn’t anything like changing your environment to jump start some inspiration.

C is for Cookie, or…

 

C is for Cooking

I have a love/hate relationship with cooking.

If it’s a lazy Saturday and I have plenty of time, I love cooking. I make a mean lasagna.

What better way to demonstrate love than to nourish people both physically and spiritually at the same time?

But after work, I’m tired. Everyone is looking at me. What’s for dinner?

I don’t know. I just want someone to rub my feet.

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