Gimme

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There are a number of ways to draw new customers to your business:

  • Advertising
  • Coupons
  • Word of Mouth

Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.

Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.

However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*

Is this the kind of clientele you are seeking?

*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.

Productivity Tip

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Hmmmm. What does this say about me?

Since I’ve turned off all my notifications on my cell phone, I’ve become a lot more productive and less reactive:

  • I read emails when I am prepared to, not because my phone blings;
  • I focus on writing quality blog posts and creating art, and refrain from checking stats; and 
  • I’m far less distracted in general and my productivity has increased by at least 40%.