My 15-year-old daughter just got a job working at her sister’s place of employment: a Thai restaurant. She started to bus tables, learn the computer system, give patrons water and even take their orders and bring their food by the time she had 8 hours of work under her belt.
I was sure she would come home and say, “No thanks. I hated it.” It’s not easy to be on your feet for a few dollars. She’s a straight A student and focuses on her violin playing. She does not do menial chores at home proactively. But she’s seen her sister make money and be able to purchase whatever she wants at Target or eat out on occasion.
She came home after working 6 hours yesterday. She served tables alongside her older sister. Her feet hurt, but she had a huge smile on her face and showed me the $36 in tips she made.
Later, exhausted, she said:
“I like working, it feels good to make your own money.”
There are a number of ways to draw new customers to your business:
Word of Mouth
Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.
Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.
However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*
Is this the kind of clientele you are seeking?
*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.