One order of large fries with a side of Asian representation, please. Over the weekend, 21-year-old college student Jevh Maravilla noticed a lack of representation in the posters at his local McDonald’s. He then decided to take the matter into his own hands. Maravilla and friends took to creating a fake (yet incredibly professional-looking) McDonald’s advertisement featuring themselves, and get this: the faux poster went unnoticed for 51 days.”
From Hello Giggles
There are a number of ways to draw new customers to your business:
- Word of Mouth
Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.
Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.
However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*
Is this the kind of clientele you are seeking?
*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.