Locals (Phoenix/Mesa, Arizona): Please boycott the Breakfast Club in Phoenix. A young man had the “n word” written on his ticket by a coworker. The owner says it was just a joke and no one has been held accountable. In fact, this young man, Rakevion White, has had his hours cut with no explanation.
Money talks. Take your business elsewhere.
There are a number of ways to draw new customers to your business:
- Word of Mouth
Word of Mouth is powerful because it means others can vouch for the quality, service, and value of what you’re selling.
Advertising might be necessary just to get your store/gig/restaurant some attention. But if you are stellar, Word of Mouth will take care of it.
However, coupons often draw the worst customers. They come in expecting something for (close to) nothing. These “clients” will use a $30 coupon towards a $33 meal and leave a 75 cent tip.*
Is this the kind of clientele you are seeking?
*This just happened to my daughter, a server, and I’m pretty sure they were supposed to spend more than $33 to get the discount…but she’s 16 and new…but the point is, the coupon drove people like that to the business.
I don’t write restaurant critiques very often, but hubby took me out tonight for an early birthday date and Fuego Bistro was AMAZING!
We live in Mesa, AZ which is basically where fine restaurants come to die. After having lived in San Francisco (food mecca) for fifteen years, it’s been challenging to dine out in a city where McDonald’s, Taco Bell and Burger King monopolize the chow real estate. We have to drive to Scottsdale or Phoenix (or Gilbert or Chandler) for decent dining. (With the exception of Dolce Vita!)
We ate at a table near a small waterfall on the outside patio. Lit by strands of patio lights, it was romantic. They are a self-styled “urban Latin” establishment. I ordered their seafood kabob with the Fuego house salad and green chile cornbread sides. I also had a cabernet. ALL of it was amazing. Normally, I like cornbread, but I LOVE theirs!
Willey had the chicken, mashed potatoes, and green beans. This is his favorite meal and Fuego’s twist on this common comfort food was adding a slightly spicy sauce over the chicken. He had a Malbec and gave it his rare sign of approval.
The service was incredible: the host, our waitress, the water girl (seriously, I think she was 16?), all the other wait staff and bussers were super positive, energetic and attentive.
It’s obvious the owners fully appreciate the employees. Take a look at their message.
It goes to show you that if you acknowledge and applaud your human capital, you can achieve anything. They’ll love their work and do their best.
If you’re in the Phoenix area, you must check them out!
713 E. Palo Verde Drive
Phoenix, AZ 85014