Most of us don’t really know what that means, or we believe that “being ourselves” isn’t good enough for xyz.
But if you focus on just being the best you that you can be, you’ll find that you naturally are more innovative, creative, original. Because you’re not expending any energy to fit a mold or be like someone else.
We like seeing art we have never seen before or art that takes something familiar and gives us surprise. This is Bloom’s Taxonomy on steroids. You create something off the charts. It’s YOU personified and it requires not caring so much what others think.
Examples of artists who take or have taken that risk: Joan Miro, Andy Kaufman, Tig Notaro, Prince, and Rory Scovel.