Working for Free (Seth Godin)

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Watercolor with August Wren (Creativebug.com)

…and now, for the continuation of my notes on Seth Godin’s Akimbo podcast on Freelancing:

The world will ask you to do work for free and promise that if this is good, then maybe they will buy it.

Seth’s recommendation – “That thing you do…that you sell…you should sell it. You should find something else to do for free. Something you do to have people see you and understand you.” For example, Seth gets paid to fly to places and speak. But his blog is free. His speeches are expensive.

Differentiate what is free.

People will walk away. People will leave. But you’re work is so good, people will miss it. There will ALWAYS be people who will give away what you’re selling for free. Always. Your job, then: Build practices and skills that no one can give away for free because you are a category of one. Be comfortable advocating for yourself.

You’re the sales rep.

How does a freelancer get more? How to turn this into a career?

The alternative SEEMS to be that you have to work harder and longer hours.

Or, you need to hire people in order to get bigger.

The THIRD path (and Seth’s recommendation): Get better clients. Clients who trust you and want better…why pay better. What will happen? Word will spread and you’ll get better. Good clients lead to better clients who lead to the best clients.

Podcast for Artists and Consultants

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I’ve been following Seth Godin’s work for many years. He just gets better and better. This podcast episode got me jazzed. If you’re considering freelancing or being an entrepreneur (or if you believe they are synonyms(!)) this podcast is for you:

“Freelancers”

Here are notes from the podcast:

First of all, entrepreneurs are people who start companies, make money while they sleep and employ people. Freelancers actually create the work and usually work alone (might shop out aspects of their work, but mostly do it themselves). When he said this, I realized I am definitely not an entrepreneur! But being a freelancer resonated with me when it comes to my personality and goals.

Choose an industry that is glad to see you arrive.

Possess hard-earned skills.  You can charge a lot, but deliver more than what people pay for. 

Focus on the smallest viable audience – not a large one [This is the opposite of what so many failed businesses do!]. As a freelancer, you can only handle so much. This small group of people (your customers) will talk about you and wait in line for you.

Commit to the discipline of prospecting – you need to do your work and spend time getting work (building your business). Dedicate some time every day to honing your skills, finding new tools, spreading the word, earning the privilege of working for others (NOT networking parties).

Godin uses an example: He knows a photographer who shoots in a specific location at specific times and only those for clients. She

What gets you picked is you being in the Category of One. No one can substitute you. Get beyond being One of Many. Do quirky, unique, exceptional work – work that sounds like you, looks like you….the work that most people do not like. (Are you trying too hard to be liked by everyone?)

The Underdogs

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Cinco de Mayo is not about Mexico gaining independence. Instead, it commemorates the defeat of the French in an underdog victory during the Battle of Puebla, May 5, 1862 during the Franco-Mexican War.  It is celebrated to appreciate the Mexican culture and heritage.

Unfortunately, in many parts of the United States, commercialism has reduced it to a day of drinking and high jinks.

You can learn more about the Battle of Puebla here. *

*History.com

 

Red4Ed Update 5/2/18 5:15pm MST

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Just now, I received this:

#RedForEd must act now. Call, text, or email your legislators. The Governor seems close to passing his partisan budget that we oppose. The House of Representatives is now on the floor with all sixty members taking the first official vote on the budget and debating the budget bills and amendments. The bill is expected to be heard in the Senate soon.

#RedForEd has friendly legislators who will be introducing amendments to the budget that support the #RedForEd demands. This is our chance, and you need to contact legislators now with a simple message. Tell them to support the four #RedForEd amendments:

  1. Cap class size at 25 students per classroom
  2. Defines “Teacher” as: any non-administrative personnel who teaches students or supports student academic achievement as defined by the school district governing board or charter school governing body including, but not limited to nurses, counselors, social workers, psychologists, speech pathologists, librarians and academic interventionists.
  3. Cap student-to-counselor ratio at 250:1
  4. Student support services personnel should receive a 10% increase equal to the teacher pay proposal, go into base level and be paid for by tax conformity.

Contact your legislators NOW to ask them to the #RedforEd amendments.

Here’s the “Problem”

To the teachers who do not support the Red4Ed Movement – the teachers who actively engage and complain with members of the community who hate us:

What do you tell children who say they want to be a teacher someday? That the job is awesome, but the pay sucks?

How do you reconcile in your mind that schools are using 20-year-old textbooks? What do you suggest I do when I have 37 students, but a computer cart that holds only 15 laptops, with 8 that work?

What is your solution to this?

A new teacher to our district makes $38,500 (gross).

She decides to opt for maximum take home pay, so let’s say she takes home $2,000/month (net). She wants health insurance (of COURSE) and health insurance for her kids. Here are her options:

HDHP 2500 (Cigna Choice HDHP 2500 Plan)

  • Employee Only:  $10.00 per month
  • Employee with children: $452.54 per month (actually, closer to $800/month because we get 18 paychecks, not 24).

These quotes are for a very high deductible – all the other options are more expensive.

And then there is the requisite retirement 11.5% taken out of each paycheck.

And food.

And shelter.

The cost of everything goes up (inflation). And yet, our salaries have been frozen for the past ten years, until this year, when we received a 1% raise. And guess what the Governor was planning on doing? He was going to give us another 1% raise. Gee, so generous!

You say, “Well, I agree with the grievances. It’s just that…I don’t like how it’s happening. We should have walked out just once a week until our needs were met.”

My reply: There is never a good time for a walkout. Never. But if you act like a doormat, you get treated like one.

What will you say when you get a (much) bigger – overdue –  raise thanks to the Red4Ed movement? There are teachers out there demanding better for you, for the kids and for our future. Don’t disparage them.

 

 

 

 

 

Zzzzzs Are Good

Get 8 Hours of Sleep

“Sleep when you’re dead,” we say. Like it’s some badge of honor how little time we allot to it. Bullshit. The body needs its rest. Schopenhauer said that sleep is the interest we pay on the loan of life. Be glad to pay it. It’s what keeps us alive. Guard your sleep carefully, it’s an obligation. All the other habits and practices listed here become irrelevant if you don’t have the energy and clarity to do them.