I rarely redirect my blog to someone else’s. But Seth Godin has an important message I agree with and I can’t put it better than he does:

Don’t Buy Cheap Chocolate! 

It’s almost Halloween.

“Cheap chocolate is made from beans picked by poor kids in dangerous conditions.” Seth Godin

He goes on:

“On the other hand, expensive chocolate turns the ratchet in the other direction. The folks who make the bars, particularly those who do direct trade, keep paying higher and higher wages. They keep children out of the system. And they encourage their growers to use the tastier artisanal Criollo and Trinitario varieties, keeping them from extinction.

The race to the top often creates more winners than losers. That’s because instead of seeking to maximize financial returns at the expense of everyone in the system, they’re focused on something else.”

Seth Godin